New look for an old friend
This issue opens a new volume for Today’s Farmer, marking 116 years of providing agricultural news, advice, insights and information to producers in MFA’s trade territory. And, as you’ve likely noticed by now, this issue also introduces a fresh new design for the publication, which has been the voice of MFA Incorporated throughout its history—actually, before the cooperative was even born.
Yes, that’s right. Today’s Farmer predates MFA by six years, first published as The Missouri Farmer and Breeder in 1908. The paper’s owner, William Hirth, believed in cooperative agriculture as a way to bring bargaining power to every farmer. Hirth used The Missouri Farmer and Breeder to build support for that idea, and the magazine helped start a movement. Thanks in large part to his advocacy, MFA was organized in 1914.
The magazine was renamed The Missouri Farmer and became MFA’s official publication in 1917. After Hirth’s death in 1940, MFA bought the magazine from his estate. In 1967, it was renamed “Today’s Farmer” to better reflect MFA’s expanding trade territory.
What started out as a newspaper-style publication has gone through several iterations in its long history. The last redesign of Today’s Farmer was 10 years ago in March 2014. It’s time for an updated look. Just as agriculture continues to evolve, so do fonts. And page layouts. And ideas for recurring articles.
Under the creative leadership of our art director, Craig Weiland, with collaboration from our entire Today’s Farmer team, the updated magazine emphasizes imagery and information while maintaining the tried-and-true elements that our readers expect to find. We’ve added a new feature called “Faces of Farming,” that gives us an opportunity to profile different people in the agricultural industry. We’ve tied in fonts, colors and design details from the new-and-improved MFA Incorporated website, which will also be launched this spring.
We also plan to integrate more multimedia features and online extras that will find a place on the magazine’s digital home at todaysfarmer.com as well as on MFA’s website and social media channels, particularly Facebook, Instagram and YouTube. If you don’t follow those sites, now’s a good time to get on board.
“Our magazine remains MFA’s most valuable way to reach our members and customers.”
While Today’s Farmer has undergone its first redesign in a decade, it stays true to MFA’s roots with a mission reflective of the publication’s early creed: to present a positive image of MFA by providing farmers and ranchers with viable, accurate and progressive agribusiness information. Even with the plethora of media sources and technology available today, our magazine remains MFA’s most valuable way to reach our members and customers.
Let us know what you think of the new look. We value your input. We intend to continue improving content and connections with the MFA community. After all, Today’s Farmer is not just MFA’s publication. It’s your publication.
Read more of the Feb. 2024 Today's Farmer Magazine Issue HERE.
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