Today’s Farmer takes ‘Chairman’s Prize’
MFA wins 14 awards in NCFC Information Fair
Today’s Farmer magazine was awarded one of the top two prizes in the 2018 National Council of Farmer Cooperatives (NCFC) Information Fair, the competitive communications contest staged by the Washington, D.C.-based organization of America’s farmer-owned, farmer-controlled businesses.
MFA’s membership magazine was honored with the “Chairman’s Prize,” given to the entry that best illustrates the underlying themes of NCFC’s “Farmer Co-ops: Providing for America” campaign. Judges commented that Today’s Farmer provides “overall strong presentation of issues and interest and urgency to co-op members. The cover and table of contents clearly signal to readers what’s inside/what’s to come. Good writing and use of illustrative elements throughout.”
The prestigious prize was among 14 awards—including five first places—earned by MFA in this year’s NCFC contest. The annual contest draws hundreds of entries from member cooperatives such as CHS, Land O’Lakes, Blue Diamond Growers and GROWMARK. Winners were announced at NCFC’s annual meeting Feb. 13-15 in Scottsdale, Ariz.
On its way to winning the Chairman’s Prize, Today’s Farmer took first place in the category of Membership Magazine, under $15,000 per issue. Today’s Farmer editor Allison Jenkins won first place in columns for “Want to believe in something? Try agriculture,” while photojournalist Kerri Lotven took first place for “Birds of a Feather” (below right) well as two honorable mentions in the photography category.
Rounding out MFA’s first-place honors was an MFA Crop Insurance advertisement designed by art director Craig Weiland and intern Madison Byrd and the MFA Corn and Soybean Seed Guide, also designed by Weiland. The MFA Forage Guide was named second place in the Advertising Catalog or Product Guide category, and Weiland earned an honorable mention for “Break Free,” an advertisement for new Exceltra and Suprema horse feeds.
Jenkins also took home two honorable mentions for news stories: “An emerging threat,” which reported on the discovery of extended-diapause rootworm, and “Season of Extremes,” coverage of the summer drought.
In the social media competition, MFA Incorporated’s Facebook page tied for third place with Land O’Lakes’ Facebook page, and the PowerCalf Mobile social media campaign also tied for third with Alabama Farmers Cooperative. MFA’s efforts are managed by social media specialist Chelsea Peters.
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