Learn more about your cooperative leaders

This is a continuing series of interviews with MFA Incorporated’s board of directors to help members get to better know their cooperative’s leadership. In this edition, we’re featuring Jimmie Reading, District 7 director from Curryville, Mo., where he farms 2,000 acres of row crops and runs a 200-head cow/calf herd.
When you look at MFA’s values statement, which one means the most to you and why?

I think “honesty and integrity” mean the most to me. It’s listed first on MFA’s values statement, and it should be first. If the people you do business with don’t possess those qualities, the rest doesn’t matter. I believe that’s one of the main reasons MFA has been successfully . . . .