Today's Farmer magazine is the voice of MFA Incorporated, a Midwest farm supply and marketing cooperative. Each issue contains feature articles examining techniques and issues that help farmers and ranchers better meet the challenges of agriculture in the present and future. In addition, the magazine publishes technical columns by members of MFA's staff agronomists, nutritionists and veterinarians; and a message from the president and CEO of the cooperative.
Our unique readership
Today's Farmer goes to actual decision-makers. We can say that with authority because we have a unique method for maintaining our mailing list. We don't rely on readers filling out subscription questionnaires. Managers of MFA's Agri Services Centers select specific farmers and ranchers in their communities who actually make management decisions on agricultural purchases. Our managers have a financial impetus for keeping the list accurate: they pay for the customers on their list. They have the authority to add and delete names. It's no coincidence that our circulation mirrors the numbers of farmers ranked by value of substantial agricultural marketings in MFA's sales territory.
Your advertising potential
MFA's agricultural sales total more than $1 billion annually. Those sales include crop protection products, feed, animal health products, farm supply and plant foods.
Today's Farmer Magazine
201 Ray Young Drive
Columbia, MO 65201